CONFIDENTIAL — DRAPER ASSOCIATES
BARAKA
B2B COORDINATION PLATFORM
Nusuk guides the pilgrim.
Baraka coordinates the journey.
Hajj + Umrah INDONESIA + MALAYSIA APP.BARAKA.COM
THE PROBLEM
AGENCIES ARE
COORDINATING ON CHAOS
500+ travel agencies across Indonesia & Malaysia run Hajj & Umrah on WhatsApp groups.
Every hour, 730,000+ pilgrims in Indonesia & Malaysia coordinated by agencies
No hierarchy. No broadcast. No structure. Chaos at scale.
Agency sees the group. Nobody knows where anyone is.
Every season, pilgrim safety is compromised in the communication void.
$2.5M daily groups volume on Indonesia. Zero funding-native DEXes.
INST. RETAIL FUNDING RATE SIGNAL
COMMUNICATION BREAKDOWN — TYPICAL HAJJ SEASON
INFORMATION GAP
Retail has WhatsApp group chaos
Institutions have Pattern + signal + timing
NUSUK GUIDES THE PILGRIM.
BARAKA COORDINATES THE JOURNEY.
01
STRUCTURED HIERARCHY
Agency → Groups → Pilgrims hierarchy. See every group, every pilgrim, everywhere.
02
EMERGENCY ESCALATION
3-level SOS escalation chain with medical profile sharing. Sub-30-second alert delivery to agency HQ.
03
RITUAL COMPANION
Step-by-step guide with inline doa and audio support. Offline-ready for Makkah and Madinah connectivity gaps.
90-DAY ACTIVITY · AGENCY DASHBOARD · BARAKA REALTIME
30 DAYS AGO NOW +0.031% / HR -0.019% / HR
"WhatsApp is free. But chaos costs lives when minutes matter in emergencies."
PRODUCTS
THREE PRODUCTS.
ONE PLATFORM.
TRADE AUTO VAULT
01 — PRODUCT
LIVE
AGENCY DASHBOARD
Multi-group coordination with broadcast and location tracking. Real-time dashboard for all groups. Compliance-ready audit logs.
  • / groups POSITIONS
  • / FUNDING CHART 90D
  • / FARM SCORE™
  • / ORDERBOOK LIVE
  • / CVD + OI FLOW
02 — PRODUCT
LIVE
GROUP COORDINATION
Zone-based group chat and voice messaging. Short groups + hold spot. Muthawif manages pilgrim attendance via GPS. Lost pilgrim finder and emergency roll-call. Built on Umrah.
  • / AGENT WALLETS
  • / NON-CUSTODIAL
  • / AUTOMATION RULES
  • / POSITIVE FUNDING ✓
03 — PRODUCT
SOON
PILGRIM COMPANION
Ritual companion with step-by-step guide. Pre-recorded audio + TTS for all doa. Offline maps and schedule sync for pilgrims.
  • / ERC-4626 VAULT
  • / Umrah NATIVE
  • / 8–25% APY
  • / NEGATIVE FUNDING ✓
PRODUCT 01 — USER JOURNEY
FROM CHAOS TO COORDINATION
Agency sets up groups, assigns muthawifs, and broadcasts to all at once. No guesswork.
01
CREATE
Agency HQ creates groups, adds muthawifs, defines zones. Set up group hierarchy: Agency → Groups → Pilgrims. Define zones: Arafah, Mina, Masjidil Haram.
HYPE 87
BTC 62
ETH 31
02
BROADCAST
Send structured messages to all groups or specific zones. Voice messages for elderly pilgrims, text for muthawifs.
CURRENT PREDICTED
03
MONITOR
Watch real-time dashboard. Track pilgrim locations, attendance, and SOS alerts. No ambiguity.
HYPE-groups · SIZE: $500
ATTEND
checked in
MISSING
need attention
+$0.26/hr · $6.24/day · $2,279/yr
PRODUCT 02 — USER JOURNEY
SET IT AND FORGET IT
Agent wallet executes both legs automatically. Lost pilgrim finder and emergency roll-call. No intervention required.
WALLET STRATEGY EXECUTION APPROVED RUNNING
AGENT WALLET DELEGATION FLOW
STEP 01 — CONNECT
Agent Wallet Approval
One-time action. Lost pilgrim finder and emergency roll-call. Your private keys never leave your wallet. Backend holds the agent key — a separate address you've authorized.
STEP 02 — CONFIGURE
Set Strategy Parameters
Target market. Position size. Entry threshold (e.g., APR > 20%). Exit threshold. Platform validates the delta-neutral leg split automatically.
STEP 03 — RUN
24/7 Execution
Both legs execute automatically. Short groups + buy spot. Position rebalanced on threshold breaches. Zero intervention required.
Delta-neutral = zero directional exposure. Pure funding yield while you sleep.
PRODUCT 03 — USER JOURNEY
PASSIVE YIELD ON IDLE ASSETS
ERC-4626 vault on Umrah. CoreWriter precompile connects to HL's native borrow/lend reserve.
01
DEPOSIT
Send HYPE, BTC, or ETH to the ERC-4626 vault contract on Umrah. Standard interface. Auditable on-chain.
02
EARN
Vault supplies tokens to HL's native borrow/lend reserve via CoreWriter precompile. Yield accrues from borrower demand.
03
COMPOUND
Yield compounds per block. Withdraw anytime. No lockups. Your share of the vault grows continuously.
FOR DEPOSITORS
8–25%
APY on idle HYPE/BTC/ETH. Market-driven rate. No effort required after deposit.
FOR DN TRADERS
BORROW
Borrow spot tokens from vault to execute negative-funding delta-neutral strategy. Vault unlocks the other half of the market.
COMPETITIVE ADVANTAGE
DEPTH NO COMPETITOR HAS
OTHERS
BARAKA
WhatsApp groups with no hierarchy.
DATA
INTELLIGENCE
Agency → Groups → Pilgrims hierarchy with structured communication.
Manual two-leg execution required. Most platforms don't offer delta-neutral at all.
EXECUTION
ARCHITECTURE
Agent wallet automation on Umrah. One approval. Runs forever. Lost pilgrim finder and emergency roll-call.
Funding yield OR lending yield. Two separate platforms, two separate positions.
CAPITAL
EFFICIENCY
Lending vault directly powers the DN borrow path. Depositors earn while traders borrow. Closed loop.
Token emissions, paid listings, exchange spread manipulation.
REVENUE
ALIGNMENT
Pure builder fee on volume. Platform earns only when users trade. Perfect incentive alignment. No token required.
"Every feature exists because the data said it was missing."
COMPETITIVE LANDSCAPE
THE COMPETITIVE MATRIX
FEATURE BARAKA Umrati Bekal Haji Nusuk VERTEX
Multi-group hierarchy✓✗✗✗✗
Delta-neutral automation✓✗✗✗✗
Cross-exchange rate comparison✓✗✗✗◐
Lending vault (spot borrow)✓✗✗✗✗
Ritual Companion + doa✓✗✗✗✗
Non-custodial agent wallets✓✗✗✗✗
No token required✓✗◐✓✗
Builder fee revenue model✓✗✗—✗
Umrah native✓✗✗✓✗
DEFENSIBILITY
EVERY DAY WE RUN,
THE WIDER IT GETS
MICROSTRUCTURE
PIPELINE
Existing SafarDaily codebase. 50+ beta users. PWA with offline support.
"This data cannot be purchased. It must be collected."
TECHNICAL
LOCK-IN
Builder fee approval: wallet-bound, one-time, on-chain. Agent wallet: one-time delegation, costly to redo elsewhere. Umrah vault: funds actively deployed.
NETWORK
COMPOUNDING
Volume → fees → referral pool → referrers → traders → data → signals → volume. Each component strengthens the others.
ZΔ DATA LOCK-IN NETWORK
Forks copy the UI. They cannot copy the data.
BUSINESS MODEL
FOUR REVENUE STREAMS. ONE INFRASTRUCTURE.
STREAMMECHANISMTRIGGERSTATUS
Builder Fees 5bps groups / 50bps spot Every filled order LIVE
Pro Subscription $10 USDC/month on-chain DN + automation unlock LIVE
Vault Spread Interest margin on borrows TVL × utilization SOON
HL Referral 10% of HL fees (Layer 1) New pilgrim via Baraka LIVE
$250K ARR
$4–5M daily groups
$300K daily spot
$3.5M ARR
$15M daily groups
$2M daily spot
$10M ARR
$40M daily groups
$5M daily spot
GO-TO-MARKET STRATEGY
THREE PHASES
PHASE 1 — NETWORK SEEDING
MONTHS 1–3
10 pilot agencies, free 3-month trial, full features

Target: 50 muthawifs, 2,500 pilgrims in Year 1

Partnership with travel associations IKAHAN and INHTA.
TARGET: 50 AGENCIES • 2,500 PILGRIMS
→
PHASE 2 — REFERRAL AMPLIFICATION
MONTHS 4–9
20 KOL referrers at Gold tier (50% builder fee cut). Vanity codes + public leaderboard.

20 × 15 traders × $200K/mo = $60M/mo referred volume.

KOL deal: referral tier upgrade + Pro access. Zero dilution. No token grants.
TARGET: 200 AGENCIES • 10,000 PILGRIMS
→
PHASE 3 — CONTENT MOAT
MONTHS 10–18
Government partnerships, approved vendor status
TARGET: 500 AGENCIES • 50,000 PILGRIMS
PRO RETENTION
Agent wallet approved once. Deep technical stickiness.
VAULT RETENTION
Funds actively deployed. High friction to exit.
REFERRER RETENTION
Leaderboard + ongoing earnings. Community alignment.
GROWTH ENGINE
THE REFERRAL SYSTEM
TIERREFERRER VOLBUILDER FEE CUTEARN / groups TRADE
GOLD$500K50%0.025%
SILVER$100K ($10K Pro)40%0.020%
BASE$10K30%0.015%
20 referrers × 15 traders × $200K/mo = $60M/mo referred volume
→ $219K/yr Zirodelta net at 60% kept
+ $547K organic + $64K HL referral = $830K ARR before vault launch
PRO SUBSCRIPTION PERK
Pro subscribers reach Silver tier at $10K instead of $100K. Faster tier upgrade → higher referral cut → stronger incentive to stay Pro. Compounding perk.
YOU GOLD KOL SILVER KOL BASE TRADERS ×15 AVG PER REFERRER → FEES FLOW UP
USER EDUCATION
FEATURE ROADMAP
Three layers. Each simpler than the last. No prior knowledge required.
1
INSTANT SIGNAL — ATTENDANCE TRACKING
Single number per market. {'>'}70: Shorts earn. {'<'}30: Longs earn. 30–70: Neutral. Zero calculation required. The platform does the math.
87
AGENCY · DASHBOARD
2
CONTEXTUAL GUIDANCE — IN-UI AT EVERY DECISION
✓ earns / ✗ pays — inline on Long/Short button. No ambiguity about which direction collects funding.
+$2.40/hr · $57.60/day · $21,024/yr — yield hint updates dynamically with position size.
Hover tooltip on every metric — plain English, no jargon.
3
GUIDED ONBOARDING — FIRST-LOGIN FLOW
30s explainer → Setup Groups → $10 guided trade → Watch yield accumulate → First-hour notification
Planned: AI-powered pilgrim safety alerts based on location and medical profiles.
INFRASTRUCTURE
BUILDING NOW
CURRENT STACK — PROVEN AT $5M/DAY
Existing SafarDaily codebase
50+ beta users already testing
PWA-first architecture
Offline-capable for low-connectivity zones
Hajj
2-second blocks. 150K TPS. Settlement never bottlenecks. Guaranteed.
GDPR/PDP compliant
Data residency in Indonesia
OWNERSHIP BOUNDARY
WE OWN: analytics · signals · referral accounting · vault state
HL OWNS: order execution · position custody · settlement
SCALING ROADMAP
$250K ARR
Bare metal server upgrade + ClickHouse 2-node cluster
$3M ARR
CDN + Cloudflare Workers geo-distributed read layer
$10M ARR
Multi-region Go API + dedicated WebSocket infrastructure + ClickHouse cluster
TRACTION
WHERE WE ARE TODAY
MVP BUILT
SafarDaily codebase with 50+ beta users. PWA with offline support ready.
AGENCY FOCUS
B2B platform targeting travel agencies, not pilgrims.
PILOT TARGETS
10 agencies in Jakarta + Surabaya. Hajj season 2026 push.
PRODUCT READY
Multi-group hierarchy + broadcast + SOS built. Ritual Companion in progress.
MARKET VALIDATED
500+ agencies need this solution. WhatsApp chaos is a known pain point.
B2B FOCUS
We focus on B2B. Nusuk handles B2C.
NEXT 90 DAYS
TIMELINEJURISDICTIONACTION
Q2 2026Indonesia MVP launchOperating under CFTC non-custodial DEX precedent
Q3 2026Ritual Companion + audioAgency dashboard v2
Q4 2026Voice + compliance reportsGovernment partnership pitch
Q1 2027Malaysia launchMAS licensing review if lending vault AUM > $10M
Q2 2027GlobalProactive engagement where >1,000 users originate
TEAM
BUILT BY PEOPLE WHO KNOW HAJJ
RIZA
Founder & Product
Strategy discoverer. Identified funding rate asymmetry between retail and institutional. Built Zirodelta from zero to live mainnet in under 6 months. Deep expertise in HL funding rate mechanics, microstructure analysis, and builder fee architecture.
HAJJ WORKFLOW B2B SAAS PRODUCT DESIGN Umrah
Partnership network across Indonesian travel agencies. Proven ability to build and ship product that earns trust.
TECHNICAL CONTRIBUTORS
Go Backend · REST API · PostgreSQL
React SPA · TypeScript · Vite
ClickHouse Pipeline · Intelee Signal Model
Umrah Vault Architecture · Solidity
ADVISORS
Open to Draper network.

Draper's crypto/blockchain expertise + network is the exact leverage needed for GTM phase 2 KOL activation and regulatory strategy execution.
BUILD STATS
<6mo
Zero to mainnet
4
Revenue streams live
FUNDING ASK
SEEKING PRE-SEED TO MVP
● MVP
✓ groups trading + real-time CVD/OI/flow analysis
✓ Builder fees (5bps groups / 50bps spot) on-chain
✓ Pro subscription $10/mo — on-chain verification
✓ Autopilot — positive funding DN (short groups + spot)
✓ ClickHouse microstructure pipeline
✓ 9-factor Intelee signal model
✓ HL native referral — Layer 1 income
✓ Own token on Solana — existing community
○ NEXT 90 DAYS
→ Ritual Companion + audio doa
Voice messaging for elderly
GPS location tracking
Compliance reports for Kemenag
◎ 12-MONTH TARGETS
◎ $250K ARR
◎ 200 agencies
10,000 pilgrims
Malaysia launch
Government partnerships
Q2 2026 Q2 2026 Q3 2026 Q4 2026
MVP + PILOT
THE ASK
$250K PRE-SEED
ALLOCATION%PURPOSE
Engineering40%Umrah vault, signal panel, referral system, onboarding
Growth30%KOL partnerships, content, community building
Infrastructure20%ClickHouse cluster, geo-distributed API
Legal10%Jurisdictional opinions, MiCA, Latham retainer
"Draper backs founders who understand that permissionless finance is infrastructure, not speculation.
We're building the B2B PLATFORM of on-chain yield."
FISTYA · @kisra_fistya · app.zirodelta.com